With the help of integrated creative agency ODD, the online fashion retailer Simply Be launched a bold rallying cry, calling for an end to bad-fitting fashion.

For this campaign we were tasked with creating a bold, swaggering, modern soundtrack that matched the attitude on display in the film. In collaboration with Thirty Two Music we created a mixtape filled to the brim with female empowerment, this then served as inspiration for a bespoke piece that fits the film perfectly.